Advertising is where we started. It may have changed a lot in the last 20 years, but the principles haven’t. Clever concepts with eye-catching visuals and a concise message works on an internet banner ad, the side of a bus, a billboard or a newspaper advert.
The Internet has revolutionised the way we all communicate with each other and how we look for information.
However, advertising campaigns still need to grab the attention of customers, interest them to want know more, convince them they want your product and get them to do something about it.